Ep. 125 – What the Heck is a ‘Brand’?

Work Less PROFIT More Business Podcast

Upon returning from a recent conference where I heard the word ‘branding’ bantered around, I thought it was time that I addressed this here on the Work Less PROFIT More podcast!
In this episode I’ll share:

• Branding isn’t what most people think it is
• Another word for your brand is your __________
• Rory Vaden’s reputation formula
• Why you may not have a revenue problem at all

ACTION PLAN:

1. Do you really have a revenue problem or is it something else?
2. How can you increase both your reach and your results?
3. Are you clear about the results your clients achieve? Can you quantify those results?

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ABOUT ME:
I’m a sought-after business coach for small business leaders who want to grow, and scale their business.
I’m also a best-selling author, award-winning speaker and podcast host. After almost 40 years as an entrepreneur, I’m best known for my straight-talk, no BS and the simple business and marketing strategies that bring my clients more joy, profit and freedom. My podcast, Work Less PROFIT More business podcast offers tips and strategies for small business owners who are tired of working too hard for too little profit, and having little or no free time.
You can do this!
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