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An Insider Look at 'Think Like a Brand. Act Like a Startup.' with Lauren Perkins, Founder, Entrepreneur, Author
Manage episode 423214644 series 3444695
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Unlock the dance between agility and stability with Lauren Perkins, a seasoned founder, entrepreneur and author. Lauren sits down with host Natalie Benamou and explores all things entrepreneurship. Hear the behind the scenes story of her new book released June 11th ‘Think Like a Brand, Act Like a Startup'. Lauren shares her journey from journalism to community management and brand marketing.
Dive into the lessons she’s distilled in her latest book and discover how understanding customer needs and creating immersive experiences can transform your business. Lauren’s expertise in scaling businesses across startup and corporate landscapes offers rich, actionable insights for entrepreneurs at every stage.
Join us for an episode filled with inspiring stories and practical advice designed to help you thrive, whether you're in the startup trenches or climbing the corporate ladder.
Key Takeaways:
Balancing Stability and Agility: Understand when your business needs stability and when it requires agility, and leverage the benefits of both to achieve success.
Customer-Centric Approach: Prioritize understanding customer needs and creating immersive experiences to transform your business.
Mentorship: Seek mentors and build meaningful one-on-one interactions to navigate entrepreneurial challenges effectively.
Adaptability: Be prepared to pivot and adapt, especially during crises, to ensure long-term success and sustainability.
Join us for this inspiring episode filled with practical advice and stories designed to help you thrive, whether you’re in the startup trenches or climbing the corporate ladder. Don’t miss out on the valuable lessons from Lauren Perkins’ journey and her latest book, "Think Like a Brand. Act Like a Startup." available on Amazon
Favorite Quotes:
"Think Like a Brand, Act Like a Startup’ is about the dance between stability and agility, leveraging the benefits of both to connect deeply with your customers and create immersive experiences."-Lauren Perkins
"Balancing stability and agility is not about choosing one over the other. It's about understanding when your business needs the steadfastness of a big brand and the nimbleness of a startup to thrive."-Lauren Perkins
In entrepreneurship, don't shy away from asking for help.
The right mentors and one-on-one interactions can be transformative, helping you navigate complex relationships and leverage your strengths.
Leveraging big brand resources for startup growth isn't just about access to capital or technology. It's about creating a symbiotic relationship where innovation meets infrastructure to drive exponential success.
This podcast is sponsored by HerCsuite® Entrepreneur Mastermind Circle
Thank you Lauren, for being a featured guest. Congratulations on your new book: Think Like a Brand, Act Like a Startup and for being a featured speaker for HerCsuite® Entrepreneur Circle.
Special thanks to Carlton PR
About Lauren Perkins
Entrepreneurship is in Lauren Perkins' DNA. An expert at scale, she started and helmed multiple companies before pivoting to corporate innovation and venture building, helping thousands of startups and corporate innovations succeed. She’s best known as a General Assembly founding instructor, Columbia University entrepreneur in residence, Microsoft for Startups managing director, and the author of The Community Manager's Playbook.
https://twitter.com/laurenperkins
https://www.threads.net/@lauren_perkins
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