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Rebranding a Legacy Company with Lisa Sten of Harrell Remodeling
Manage episode 445844245 series 3609215
Kandungan disediakan oleh Endeavor Business Media. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Endeavor Business Media atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Lisa Sten is CEO of the Palo Alto-based Harrell Remodeling. The iconic company is undergoing a rebrand, so Sten sits down with Pro Remodeler Managing Editor Caroline Broderick to give insight into the decision. "It is a namesake brand, but we're in many ways a different company, and in many ways, the same company," says Sten. Join Sten and hundreds of other women at the Women in Residential Construction Conference this October in San Diego: https://pbprwomen.com/2022/ Remodelers are also welcome to The Pinnacle Experience this September in Arizona: https://www.proremodelerpinnacle.com/ Find Us: https://www.harrell-remodeling.com/ https://www.proremodeler.com/ https://www.probuilder.com/
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