Curious About Turning Your Startup Into a Unicorn? Learn From a Growth Expert, Viktoria Kharlamova

#WisdomOfWomen (Formerly #WomenGetFunded)

In this compelling episode, Coco Sellman sits down with Viktoria Kharlamova, a seasoned growth advisor with a powerhouse track record. Viktoria shares her insights from helping major tech companies, like Miro, scale to unicorn status through her expertise in product growth strategies.

WHAT YOU’LL GAIN BY LISTENTING IN:

As a visionary woman founder looking to build a high-impact, high-growth enterprise, you’ll walk away with actionable insights on optimizing customer onboarding, activation, and retention. Viktoria also highlights how a product-centric culture and strategic experimentation can be key to achieving sustainable growth and prosperity in your business.

Chapters:

00:00 - Introduction to the Wisdom of Women Show

00:03 - The Impact of Women in Business

01:35 - Introducing Today's Guest: Victoria Karlamova

08:19 - Victoria's Journey in Product Led Growth

15:05 - Understanding User Onboarding and Activation

14:13 - Key Tactics for Boosting Retention and Virality

21:31 - Common Onboarding Mistakes and Solutions

18:40 - The Importance of Data in Growth Strategies

36:50 - Final Words of Wisdom for Women Founders

50:40 - Closing Thoughts and Resources

Takeaways:

• The future of business relies on women leaders who can drive both impact and profit.
• Understanding user onboarding is crucial for activating and retaining customers effectively.
• User research is essential for identifying bottlenecks and improving product growth strategies.
• A holistic approach to product growth considers activation, retention, and monetization as interconnected systems.
• Effective onboarding goes beyond the first session and includes long-term user engagement strategies.
• Creating a culture that prioritizes user experience is vital for successful product growth.

BURNING QUESTIONS ANSWERED:

1-What are the fundamental components of user onboarding, activation, and retention, and why do they matter?

• Discover how user onboarding extends beyond first impressions, influencing long-term user success.
• Learn the distinctions between onboarding, activation, and retention, and how each contributes to user growth and satisfaction.

2-How can founders identify and solve growth bottlenecks using metrics and qualitative insights?

• Viktoria shares her process for diagnosing product issues through funnel metrics and user feedback.
• Explore ways to blend quantitative data with user behavior to uncover the ‘why’ behind growth challenges.

3-What are the keys to cultivating a product-centric culture that drives growth?

• Understand how aligning your team around the product’s core value fuels innovation and user satisfaction.
• Learn why regular user research and hypothesis-driven experimentation are essential for long-term growth.

4-What are the most impactful strategies for driving user virality and monetization?

• Viktoria discusses tactics for leveraging existing users to attract new ones through organic growth.
• Get her insights on creating value propositions that align with user needs and local payment systems for effective monetization.

5-How do experimentation and hypothesis formulation contribute to product success?

• Viktoria explains the role of A/B testing and why early-stage startups should prioritize various experimentation methods.
• Hear about her recommended framework for formulating hypotheses focused on user behavior, scaling insights across your product.

FAVORITE QUOTES:

“User onboarding starts long before users interact with your product; it begins with the first touchpoint and goes all the way to the moment they derive true value.” - Viktoria

“Growth is a puzzle, and solving it requires clarity on what aspects of your product need attention—only then can you innovate and move forward.” - Coco

“Metrics tell you what’s happening, but qualitative data from users reveals why it’s happening. You need both to truly understand user behavior and drive growth.” -Viktoria

CLOSING THOUGHTS:

This episode sheds light on the complexities and nuances of product growth. Viktoria emphasizes that building a sustainable growth strategy is about seeing the bigger picture, aligning all parts of the growth system, and listening closely to your customers. Coco’s insightful questions help reveal the depth of Viktoria’s expertise, making this a must-listen for any woman founder seeking to propel her business forward.

Tune in to this episode and get ready to unlock the secrets to building high-impact, high-growth enterprises that make the world a better place. Remember, your vision is valid, and with the right insights and support, your business can reach unicorn status too!

FREE OFFERS:

Free Report: The State of Product Onboarding: https://onboard.report/

CONTACT INFORMATION:

LinkedIn: https://www.linkedin.com/in/viktoriakharlamova/

Website: https://vickikharlamova.com/

Substack: https://substack.com/home/post/p-146388841

Viktoria’s Prioritization template: https://docs.google.com/spreadsheets/d/15mP2S9QgPhUDstAMlMKZ-ZbdhrDRNEFXyhJQMCLe2TQ/edit?gid=0#gid=0

Check out “Self-Serve User Onboarding 000for Rapid Product Growth”:

https://maven.com/growth-course/self-serve-onboarding

Follow the #WisdomOfWomen show for more inspiring stories and insights from trailblazing women founders, investors, and experts in growth and prosperity.

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Coco Sellman, the host of #WisdomOfWomen, believes business can be a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.