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Southwest Airlines: Malice in Dallas
Manage episode 334304881 series 2907276
Kandungan disediakan oleh Melissa DiGianfilippo & Alexis Krisay, Melissa DiGianfilippo, and Alexis Krisay. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Melissa DiGianfilippo & Alexis Krisay, Melissa DiGianfilippo, and Alexis Krisay atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
When Southwest Airlines founder Herb Kelleher was faced with a competitor slashing prices in the 1970s in an effort to put Southwest out of business, Herb got creative and pulled a PR stunt. Then, in the 1990s, he did it again when faced with a potential legal battle over a tagline....he responded with an insanely creative PR stunt. In fact, the reason Southwest is one of the top airlines in the industry today is because of these off-the-wall, creative stunts that Herb pulled off. The culture of the airline was truly born out of these stunts and we bet you feel pretty inspired after this one!
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