From Public Art to Sci-Fi Reality: Creating Brand Engagement In The Real World And Leveraging Vacant Spaces, Eddie Yang, Founder of Visual Feeder

Where DOOH Meets AdTech

In this episode, Eddie Yang, founder of Visual Feeder, talks about his journey into out-of-home advertising and how he came to found Visual Feeder, a projection mapping platform that leverages vacant storefronts to create network effects for brands.
Eddie shares his experience of starting a company in this industry and how he landed his first client, Lyft. He also discusses his experience with Techstars, an accelerator program that provides investment and mentorship to startups. Eddie emphasizes the value of participating in an accelerator program like Techstars, as it helped Visual Feeder to grow faster and avoid costly mistakes.
Eddie also talks about Visual Feeder's approach to leasing commercial spaces for their projection mapping campaigns and their plans for future growth.
And check out the available store windows for your next campaign from Visual Feeder here - https://app.visualfeeder.com/
Key Moments:

Realizing the industry of out-of-home [00:05:02]
Eddie talks about when he realized there was an industry called "out-of-home" and how he started researching it.
Getting the first client [00:08:04]
Eddie talks about how he got his first client, Lyft, and the challenges of starting a two-sided, tech company in OOH.
Lyft Campaign [00:11:16]
Eddie talks about the Lyft campaign that was Visual Feeder's first client and how they executed a regional campaign across three locations.
Building a Company with a Sibling [00:14:57]
Eddie shares his experience of building a company with his sister, the ups and downs, and the importance of trust.
Techstars program [00:19:44]
Eddie talks about his experience with Techstars, a startup boot camp that prepares entrepreneurs to pitch to investors and raise capital.
Engagement and Creative Practice [00:21:52]
Eddie discusses the importance of engagement in out-of-home advertising and the creative process behind designing content for projection mapping.
Number of Locations and Markets [00:26:33]
Eddie shares that Visual Feeder currently has 70 available locations and 28 active locations in primarily Chicago and New York markets.
Challenges of securing locations [00:27:43]
Eddie discusses the challenges of securing locations for their campaigns and how they compensate for any transitions.
Expansion plans for 2023 [00:29:25]
Eddie talks about their plans to capture more of their market in two specific cities in 2023 before scaling into more cities.
Announcement of new marketplace application [00:30:57]
Eddie announces the launch of their new marketplace application, where advertisers can upload their own content and see how it looks on storefront windows.
Mark your calendars! OOH Insider LIVE! NYC on February 11, 2024 - details to follow, stay tuned.