Inside prestige PR, Starbucks and a cheese heist

When It Hits the Fan

Kandungan disediakan oleh BBC and BBC Radio 4. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh BBC and BBC Radio 4 atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

3M ago 27:40

MP3•Laman utama episod

David Yelland and Simon Lewis lift the lid on the rarely talked about world of establishment PR and the great battle for influence happening behind the scenes in modern Britain. It’s why Peter Mandelson, William Hague and 36 other hopefuls are all vying to be the next Chancellor of Oxford University.

Also, how the new CEO of Starbucks is trying to reverse a recent decline in sales with the help of some back-to-basics internal communications.

And the great cheese heist… how taking the financial hit for the theft of £300,000 worth of posh cheddar has given Neal’s Yard Dairy a PR boost.

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4

82 episod

#Politics #BBC #BBC Radio 4 #News #Simon Lewis #News Talk