Elevating B2B PR: Industry Insights, AI Integration, and Crisis Preparedness Best Practices

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Unlock the secrets to successful B2B PR with industry veteran Michelle, our guest for this episode. Michelle, a former journalist turned PR consultant, shares her incredible journey from working with tech giants like HP and Adobe to focusing on B2B clients. Learn how PR plays a crucial role in building and maintaining a company's reputation in today’s fast-paced, AI-driven world. Discover Michelle's best practices for integrating PR into your overall marketing strategy and the essential steps for crisis preparedness to protect and recover your brand's reputation.
Collaboration is key, and Michelle sheds light on the powerful synergy between PR, marketing, and social media teams. She explains how to amplify content reach and effectiveness by breaking down departmental silos. Michelle also addresses the evolving PR landscape, the cautious use of AI, and the irreplaceable value of human expertise. Get ahead of your year-end content planning with tips and insights from Michelle, and learn about must-attend events like Content Marketing World that can shape the future of PR. Join us for a forward-thinking conversation packed with actionable strategies to elevate your B2B PR game.

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1. Elevating B2B PR: Industry Insights, AI Integration, and Crisis Preparedness Best Practices (00:00:00)

2. B2B PR Strategies and Best Practices (00:00:02)

3. PR and Marketing Collaboration Essential (00:06:11)

4. Future of PR Industry and AI (00:13:24)