237R_Cultivated meat and consumers – 2023 consumer trends and insights for the cultivated meat industry (research summary)

What is The Future for Cities?

Are you interested in cultivated and lab-grown meat?

Our summary today works with the white paper titled Cultivated meat and consumers – 2023 consumer trends and insights for the cultivated meat industry from 2023 by Magic Valley, published on their website.

This is a great preparation to our next interview with Paul Bevan in episode 238 talking about cultivated meat.

Since we are investigating the future of cities, I thought it would be interesting to see how we could get our proteins in cities without huge animal involvement. This white paper explores consumer perceptions and acceptance of cultivated meat from 2023.

As the most important things, I would like to highlight 3 aspects:

1. Cultivated meat offers a sustainable, ethical alternative to traditional meat by producing real animal meat from cultured cells without slaughtering animals.
2. Price, nutrition, and taste are the top factors driving consumer interest in cultivated meat, with many finding it appealing due to its ethical, health, and sustainability benefits.
3. By focusing on educating consumers and highlighting the benefits of cultivated meat, stakeholders can foster a more informed and receptive market.

You can find the white paper through this link.

Connecting episodes you might be interested in:

• No.120 - Interview with Matt Ferrell about food cultivation and other new technologies
• No.178R - Brighter (book summary)
• No.222 - Interview with Adam Dorr about the disruptive changes in food among others

You can find the transcript through ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠this link⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

What wast the most interesting part for you? What questions did arise for you? Let me know on Twitter ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@WTF4Cities⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or on the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wtf4cities.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ website where the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠shownotes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠are also available.

I hope this was an interesting episode for you and thanks for tuning in.

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