WII 145 – How Tara Guérard Thrives With 8 Weddings Per Year [Rebroadcast]

Wedding Industry Insider

What if you could work less and make more money? It’s any wedding planner’s dream, but for Tara Guérard, it’s her reality. And she’s sharing her journey and hard-learned lessons for getting here.

This week on Wedding Industry Insider, we are looking back on our fantastic interview with Tara, who is the owner and creative director of Tara Guérard Soirée. If you were a listener when we aired our 100th episode with Tara, then this is a great chance to revisit her incredible insight. And newer listeners are in for a real treat this week!

These days, Tara exclusively works with lavish, six-figure weddings, but she talks about business finances in a way anyone can relate to. After all, she once booked 40 weddings a year and is thriving while only taking on eight weddings per year.

Here are some of our favorite highlights from this unforgettable interview:

• • How Tara set strict boundaries and expanded her services to increase profits and decrease her workload.
  • The importance of kindness and treating everyone the same, from the high-paying client to the most underappreciated team member.
  • Cash flow management tips to make sure you can get through slow seasons, pay vendors on time, and build a great reputation.
  • Tara’s top 3 lessons for success.
  • The relatable fears Tara has about pricing, competition, and growth.
  • And… her #1 piece of advice for wedding planners.

Both Vogue and Harper’s Bazaar named Tara a top wedding planner, and her work has been featured in Southern Living, Traditional Home, Town & Country Weddings, Martha Stewart Weddings, and Brides. She’s also appeared on The Martha Stewart Show, The Nate Berkus Show, and the Style Network. Tara is also a speaker, author, and owner of multiple businesses.

To hear Tara’s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!

We want to say a special thank you to Tara for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams!

Show Notes:

• Follow Tara on Instagram here.
• Learn more about Soeur Events here.
• Questions? Get in touch with Tara or Eddie
• Save time and offer elevated service to clients with Timeline Genius!

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