WII 112: Andrea Eppolito On How to Define Yourself as the Best for Your Ideal Client

Wedding Industry Insider

When she decided to reposition her business, she scrapped everything that wasn’t what she wanted. Because she knew what she wanted it to become.

At first, the changes only brought in two clients, but she invested everything in them. Then, she used the photos and videos from those events to build her new portfolio, which ultimately landed 1M clients.

Today, as a highly-sought wedding planner and lifestyle expert, she provides a signature experience for select luxury weddings and events.

Andrea Eppolito is the owner of Andrea Eppolito Events, an award-winning event planning company based in Las Vegas, NV. Additionally, she is a leading industry speaker, educator, and coach. She is also the host of the podcast, “Andrea Eppolito | Celebrating Life, Luxury, & Above All Else Love.” Her work has been recognized in WEDLUXE, INSIDE Weddings, WEDLUXE, Grace Ormonde, Brides, ELLE, GLAMOUR, and Town & Country, among others.

In this episode, Andrea talks about presenting your business as the best choice for your ideal client and creating the experience that proves it.

Episode highlights & action steps:

• Be willing to endure uncertainty while you position yourself differently
• Manifest what you want to achieve by taking the action that makes it true
• Embrace the belief that you never lose a client
• Treat yourself and your business as separate entities
• Invest “skin in the game” with an intentionally picked group of colleagues
• Her #1 piece of advice for wedding professionals

To hear Andrea’s interview, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen!

We want to say a special thank you to Andrea for sharing these insights with our Timeline Genius community.

Please take this information, act on it, and carry on the journey toward fulfilling your dreams! Because it starts with you.

And if you’re interested, watch this clip to see how you can create highly customized timelines in less time!

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