Understanding Private Credit and Its Role in the Web3 Landscape – with Tavia Wong, CMO at Credbull | S4 E33

Web3 CMO Stories

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Imagine revolutionizing private credit lending to SMEs in emerging markets with real-time transparency and high fixed yields. That's exactly what we uncover in this episode of Web3 CMO Stories as we sit down with Tavia Wong, Chief Marketing Officer at Credbull.
With over 12 years of experience in blockchain and crypto, Tavia shares how Credbull, the first licensed on-chain private credit fund manager, is bridging Web2 and Web3 capital. We explore their mission, the recent $10 million investment from Plume, and the challenges of attracting Web3 investors accustomed to sky-high returns.
Shifting gears, we explore the journey from junior roles to executive positions, highlighting the importance of strategic thinking, team building, and effective delegation. Tavia provides invaluable insights into the evolving landscape of Web3 marketing platforms, focusing on the challenges of tracking and segmenting user data.
We also discuss the future of marketing through user-segmented wallet targeting and the innovative efforts of MetaCR. The conversation delves into the necessity of data-driven decision-making, maintaining brand alignment, and fostering trust through transparency and responsible communication.
Finally, we navigate the sustainability of the Web3 industry, examining the success of Tap and Earn games on platforms like TORN and Telegram. Tavia emphasizes the importance of discerning enduring value projects from fleeting trends, underscoring the potential of tokenizing private credit funds.
To wrap up, we feature an engaging chat with Tavia, who shares professional insights and the significance of connecting with your network for ongoing growth. Don't miss this episode packed with wisdom and actionable advice for anyone interested in the future of private credit in Web3.
This episode was recorded through a Podcastle call on July 23, 2024. Read the blog article and show notes here: https://webdrie.net/understanding-private-credit-and-its-role-in-the-web3-landscape-with-tavia-wong-cmo-at-credbull/

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1. Understanding Private Credit and Its Role in the Web3 Landscape – with Tavia Wong, CMO at Credbull | S4 E33 (00:00:00)

2. Could you start by explaining what Credbull is and its mission? (00:01:31)

3. What inspired the creation of CredBull? (00:02:41)

4. I heard Credbull received a $10 million investment from Plume—could you talk a bit about that? (00:04:00)

5. Could you share some of the challenges you've faced and how you overcame them? (00:05:20)

6. With 12 years of experience across different sectors, how have these diverse industry backgrounds shaped or defined your role as a CMO today? (00:07:03)

7. How do you see Web3 technologies transforming traditional marketing strategies, and have you implemented any innovative marketing techniques at Credbull? (00:09:44)

8. How can we build or create more trust in the Web3 and crypto space? (00:14:37)

9. What are you most excited about right now, Tavia? Is it related to your role at your company or developments in the Web3 space? (00:17:46)

10. Do you have any advice for people who are listening and looking for guidance in Web3? (00:19:51)