405 - Making your Website a 24/7 Sales Engine with Conversion Expert Greg Merrilees

Web Design Business with Josh Hall

What better time to learn about the latest (and time-tested) trends for website conversion than heading into Black Friday, Holiday’s and New Year – and that’s what we’re getting into with Greg Merrilees, who literally wrote the book on website conversion with Next Level Website Design.
We’re getting into all the nerdy, nitty-gritty and specific conversion tips and tricks on this one.
Remember, everything you learn here and apply to your site works on client sites making you more and more valuable as a conversion-focused web designer!
Charge accordingly 🙂
Head to the show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/405

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1. Host Intro And CTA Principles (00:00:00)

2. Why Write A Conversion Book Now (00:02:03)

3. Timeless Psychology Beats Fancy Effects (00:06:57)

4. Iteration, A/B Testing, And Heatmaps (00:10:35)

5. One CTA Or Many (00:14:23)

6. Sales Pages Without Leaks (00:18:30)

7. Button Copy That Wins (00:21:21)

8. Mobile Menus As Mini Sales Pages (00:24:03)

9. Brand Positioning And Differentiation (00:28:20)

10. Using AI Tools For Messaging (00:35:10)

11. Social Proof And Case Study Strategy (00:40:20)

12. Segmentation And Thank You Pages That Sell (00:46:06)

13. Guarantees, Trust, And Reducing Friction (00:52:30)

14. Resources, Audiobook, And Closing (00:56:45)