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Kandungan disediakan oleh Emily Binder. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Emily Binder atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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How Scott Galloway & Bethenny Frankel Top Charts: Winning Podcast Formats

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Manage episode 408928207 series 2534823
Kandungan disediakan oleh Emily Binder. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Emily Binder atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Forget consistency and try VARIETY. I explore the strategy used by two famous podcasters, focusing on variety in episode content, length, and style to keep the audience engaged and cater to different interests. Results: they top the charts for Business and for Society & Culture.


Trick question: How long should a podcast episode be?


Mini case study on strategy of Scott Galloway of The Prof G Podcast and Bethenny Frankel of Just B.


VIDEO - Watch this episode: youtube.com/emilybinder


Topics:

-Episode types, lengths, guest / host, and cadence (e.g. weekly)

-Significance of visuals

-Misconception of podcasting as marketing expense

-Unique KPIs


Timestamps:

(0:34) Prof G's Podcast Strategy and Episode Formats

(3:56) Variety in Bethenny Frankel's Podcast

(4:09) Long Game of Podcasting: Insights and Statistics

(5:27) Podcasting: A Marketing Perspective (ROI)

(6:11) Bethenny Frankel's Episode Types

(9:28) Why Use Episode Variety

(9:54) Key Takeaways


Links:

Just B with Bethenny Frankel

The Prof G Pod with Scott Galloway

The Algebra of Happiness (book)

Watch more mini-pod episodes here

Join my YouTube channel to access same-day responses, topic requests, & more perks


My tools:

Work with me:

ThinkersOne videos: Zoom drop-in or keynote: emilybinder.com/thinkersone

Consulting session: emilybinder.com/call


Follow & connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

723 episod

Artwork
iconKongsi
 
Manage episode 408928207 series 2534823
Kandungan disediakan oleh Emily Binder. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Emily Binder atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Forget consistency and try VARIETY. I explore the strategy used by two famous podcasters, focusing on variety in episode content, length, and style to keep the audience engaged and cater to different interests. Results: they top the charts for Business and for Society & Culture.


Trick question: How long should a podcast episode be?


Mini case study on strategy of Scott Galloway of The Prof G Podcast and Bethenny Frankel of Just B.


VIDEO - Watch this episode: youtube.com/emilybinder


Topics:

-Episode types, lengths, guest / host, and cadence (e.g. weekly)

-Significance of visuals

-Misconception of podcasting as marketing expense

-Unique KPIs


Timestamps:

(0:34) Prof G's Podcast Strategy and Episode Formats

(3:56) Variety in Bethenny Frankel's Podcast

(4:09) Long Game of Podcasting: Insights and Statistics

(5:27) Podcasting: A Marketing Perspective (ROI)

(6:11) Bethenny Frankel's Episode Types

(9:28) Why Use Episode Variety

(9:54) Key Takeaways


Links:

Just B with Bethenny Frankel

The Prof G Pod with Scott Galloway

The Algebra of Happiness (book)

Watch more mini-pod episodes here

Join my YouTube channel to access same-day responses, topic requests, & more perks


My tools:

Work with me:

ThinkersOne videos: Zoom drop-in or keynote: emilybinder.com/thinkersone

Consulting session: emilybinder.com/call


Follow & connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

723 episod

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