E80: Modern Ritual: A Tele-Dermatology Solution for Primary Care Providers

Venture In The South

Modern Ritual is developing an innovative approach to teledermatology, connecting primary care providers to dermatologists to review high quality images of suspicious skin lesions. CEO and Co-founder Elianna Goldstein explains that MR is focused on 2 innovations in providing a simple and easy process for expert dermatology opinions on skin lesions seen by your primary care provider. The first innovation is obtaining a high quality image of a suspect skin lesion using a dermoscope in the primary care provider's office. Dermoscopy, also known as dermatoscopy or epiluminescence microscopy, is the examination of skin lesions with a dermatoscope. It is a tool similar to a camera to allow for inspection of skin lesions unobstructed by skin surface reflections under magnification. The second innovation is rapid remote review of the high quality image by a dermatologist to determine next steps, if any. All with a single visit to your primary care provider.

Follow David on LinkedIn or reach out to David on Twitter/X @DGRollingSouth for comments.
Follow Paul on LinkedIn or reach out to Paul on Twitter/X @PalmettoAngel
We invite your feedback and suggestions at www.ventureinthesouth.com or email [e-mail]. Learn more about RollingSouth at rollingsouth.vc or email [e-mail].