It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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UXA2022 Joel Perlgut -The Narrative Design of Everyday Things: Storytelling and Digital Products
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Kandungan disediakan oleh UX Australia. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh UX Australia atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In a complex and uncertain world, businesses have focused on the importance of 'telling a good story' to cut through the noise. But how can designers use storytelling to inform their day-to-day work? Not just when crafting presentations or communicating to clients, but within the DNA of our digital products. In this talk, we'll take proven narrative structures and apply them to the new world of websites, apps and emerging technologies. UXA2022 Day 2
…
continue reading
580 episod
MP3•Laman utama episod
Manage episode 340973478 series 1017672
Kandungan disediakan oleh UX Australia. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh UX Australia atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In a complex and uncertain world, businesses have focused on the importance of 'telling a good story' to cut through the noise. But how can designers use storytelling to inform their day-to-day work? Not just when crafting presentations or communicating to clients, but within the DNA of our digital products. In this talk, we'll take proven narrative structures and apply them to the new world of websites, apps and emerging technologies. UXA2022 Day 2
…
continue reading
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