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Kandungan disediakan oleh Gabriella Mirabelli. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Gabriella Mirabelli atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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UN 342 - IJRM. Social Media in the Creator Economy.

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Manage episode 453858554 series 1254976
Kandungan disediakan oleh Gabriella Mirabelli. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Gabriella Mirabelli atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

This interview with Alexander Bleier, Associate Professor of Marketing at the Frankfurt School of Finance and Management, explores the complexities of the creator economy and its reliance on social media platforms. Key topics include the role of platforms in content discovery, creation, and monetization, as well as the challenges and opportunities presented by emerging technologies like AI. The discussion explores the evolving relationship between creators, users, and advertisers, raising questions about the future of the creator economy as a sustainable career path.

  continue reading

110 episod

Artwork
iconKongsi
 
Manage episode 453858554 series 1254976
Kandungan disediakan oleh Gabriella Mirabelli. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Gabriella Mirabelli atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

This interview with Alexander Bleier, Associate Professor of Marketing at the Frankfurt School of Finance and Management, explores the complexities of the creator economy and its reliance on social media platforms. Key topics include the role of platforms in content discovery, creation, and monetization, as well as the challenges and opportunities presented by emerging technologies like AI. The discussion explores the evolving relationship between creators, users, and advertisers, raising questions about the future of the creator economy as a sustainable career path.

  continue reading

110 episod

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