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DoubleClick: 7 things that make startups look like a scam
Manage episode 456289021 series 3501177
Kandungan disediakan oleh Unsensible. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Unsensible atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In this episode of the Unsensible Podcast, Kimberley Lau and her team discuss the critical elements that can make a brand appear untrustworthy online. They explore the importance of visual presentation, the choice of words, and the necessity of testimonials and case studies in establishing credibility. The conversation emphasizes that even basic branding elements can significantly impact how a brand is perceived, especially in the B2B tech space. The team shares practical tips on how to avoid common pitfalls that can lead to a brand being perceived as a scam, ultimately guiding listeners on how to build trust and credibility with their audience.
14 episod
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