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Kandungan disediakan oleh Jasmine Bina and Jean-Louis Rawlence. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jasmine Bina and Jean-Louis Rawlence atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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4: Look To The Future To Understand The Present

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Manage episode 250447521 series 2602815
Kandungan disediakan oleh Jasmine Bina and Jean-Louis Rawlence. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jasmine Bina and Jean-Louis Rawlence atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

We’re used to looking at history in order to understand the present, but what happens when we look to the future? In this house episode we conduct ‘100 Year Thought Experiments’ - a simple mental device for brand strategists - to better understand the current cultural mechanics of health, careers, environmentalism and food.

“When the definition of something changes, the stigma around it changes, too.“

In all of these areas, definitions are starting to change. Our words and language, our perceptions and beliefs are shifting in exciting new ways that are more readily revealed when we look to the future first.

Links to interesting things mentioned in this episode:

Check out our website for more brand strategy thinking, and come connect with us on Twitter, Instagram and LinkedIn.

  continue reading

26 episod

Artwork
iconKongsi
 
Manage episode 250447521 series 2602815
Kandungan disediakan oleh Jasmine Bina and Jean-Louis Rawlence. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jasmine Bina and Jean-Louis Rawlence atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

We’re used to looking at history in order to understand the present, but what happens when we look to the future? In this house episode we conduct ‘100 Year Thought Experiments’ - a simple mental device for brand strategists - to better understand the current cultural mechanics of health, careers, environmentalism and food.

“When the definition of something changes, the stigma around it changes, too.“

In all of these areas, definitions are starting to change. Our words and language, our perceptions and beliefs are shifting in exciting new ways that are more readily revealed when we look to the future first.

Links to interesting things mentioned in this episode:

Check out our website for more brand strategy thinking, and come connect with us on Twitter, Instagram and LinkedIn.

  continue reading

26 episod

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