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Kandungan disediakan oleh UNpicking Digital Advertising with Unruly. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh UNpicking Digital Advertising with Unruly atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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2: Episode 2: Winning in the Attention Economy

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Manage episode 321852144 series 3306738
Kandungan disediakan oleh UNpicking Digital Advertising with Unruly. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh UNpicking Digital Advertising with Unruly atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Attention is a necessary ingredient for effective advertising. The market for consumer attention (or “eyeballs”) has become so competitive that attention can be regarded as a currency. Hear from two renowned global experts about what actually is the attention economy, how it is measured and how will the buy and sell-side need to evolve to survive.
  continue reading

3 episod

Artwork
iconKongsi
 
Manage episode 321852144 series 3306738
Kandungan disediakan oleh UNpicking Digital Advertising with Unruly. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh UNpicking Digital Advertising with Unruly atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Attention is a necessary ingredient for effective advertising. The market for consumer attention (or “eyeballs”) has become so competitive that attention can be regarded as a currency. Hear from two renowned global experts about what actually is the attention economy, how it is measured and how will the buy and sell-side need to evolve to survive.
  continue reading

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