Great short Bonus Show for all our loyal podcast fans. This week a tremendous comedy team shares comedy and music...it's "Mack & Jamie" , stars of TV's "Comedy Break"; sharing loads of musical humor. Enjoy!
Player FM - Internet Radio Done Right
Checked 3d ago
Ditambah sixteen minggu yang lalu
Kandungan disediakan oleh Turpentine, Scott Woody and Scott Woody. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Turpentine, Scott Woody and Scott Woody atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Player FM - Aplikasi Podcast
Pergi ke luar talian dengan aplikasi Player FM !
Pergi ke luar talian dengan aplikasi Player FM !
))
Daily Deals
Why billing is a core product experience at Twilio & Atlassian | Vina McAllister
Manage episode 461399963 series 3616185
Kandungan disediakan oleh Turpentine, Scott Woody and Scott Woody. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Turpentine, Scott Woody and Scott Woody atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In this episode of Unpack Pricing, Scott Woody, co-founder and CEO of Metronome talks with Vina McAllister, Vice President, Product Management - Commerce & Monetization at Twilio.
Vina and Scott discuss how billing and commerce platforms need to be viewed as core customer experiences rather than just finance functions, drawing on Vina's experience at Twilio and Atlassian. They explore why successful billing product managers must understand the full business ecosystem - from sales and finance to customer behavior - to create seamless experiences that drive growth.
FULL TRANSCRIPT AVAILABLE HERE:
–
FOLLOW:
Scott
https://www.linkedin.com/in/scott-woody-21677121/
Vina
https://www.linkedin.com/in/vmmcallister/
–
CHECK OUT:
Twilio:
Metronome:
–
TIMESTAMPS:
(00:00) Preview and Intro
(03:19) Atlassian's customer self-service
(04:45) The necessity of prioritizing customer needs
(06:00) A product manager’s role across domains
(08:40) Event-based pricing and billing challenges
(13:20) Unifying & simplifying multi-product experiences
(15:50) On having clear strategies to integrate acquisitions
(19:00) Advocating for commerce and billing as core business function
(22:55) The argument that billing is not just a financial tool
(26:05) Viewing billing teams as product teams
(33:35) Navigating cross-functional challenges with empathy
(38:05) How to become a successful billing PM
(40:30) Empowering billing teams from order taking to problem solving
(45:15) Importance of outcome-based pricing
(47:40) Billing's evolution towards customer experience
(48:33) Wrap
5 episod
KongsiManage episode 461399963 series 3616185
Kandungan disediakan oleh Turpentine, Scott Woody and Scott Woody. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Turpentine, Scott Woody and Scott Woody atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In this episode of Unpack Pricing, Scott Woody, co-founder and CEO of Metronome talks with Vina McAllister, Vice President, Product Management - Commerce & Monetization at Twilio.
Vina and Scott discuss how billing and commerce platforms need to be viewed as core customer experiences rather than just finance functions, drawing on Vina's experience at Twilio and Atlassian. They explore why successful billing product managers must understand the full business ecosystem - from sales and finance to customer behavior - to create seamless experiences that drive growth.
FULL TRANSCRIPT AVAILABLE HERE:
–
FOLLOW:
Scott
https://www.linkedin.com/in/scott-woody-21677121/
Vina
https://www.linkedin.com/in/vmmcallister/
–
CHECK OUT:
Twilio:
Metronome:
–
TIMESTAMPS:
(00:00) Preview and Intro
(03:19) Atlassian's customer self-service
(04:45) The necessity of prioritizing customer needs
(06:00) A product manager’s role across domains
(08:40) Event-based pricing and billing challenges
(13:20) Unifying & simplifying multi-product experiences
(15:50) On having clear strategies to integrate acquisitions
(19:00) Advocating for commerce and billing as core business function
(22:55) The argument that billing is not just a financial tool
(26:05) Viewing billing teams as product teams
(33:35) Navigating cross-functional challenges with empathy
(38:05) How to become a successful billing PM
(40:30) Empowering billing teams from order taking to problem solving
(45:15) Importance of outcome-based pricing
(47:40) Billing's evolution towards customer experience
(48:33) Wrap
5 episod
Semua episod
×
1 How Writer is winning enterprise AI deals with Matan-Paul Shetrit 46:00
46:00 
Main Kemudian 
Main Kemudian 
Senarai 
Suka 
Disukai46:00
Main Kemudian Main Kemudian Senarai Suka DisukaiIn this episode of Unpack Pricing, Scott Woody, co-founder and CEO of Metronome, talks with Matan-Paul Shetrit, Director of Product at Writer, a full-stack generative AI platform for enterprises. They explore the evolving landscape of AI pricing, where rapid model advancements and enterprise adoption create pricing challenges. Matan (ex-Brex, Square, Stripe) shares why per-token pricing falls short for enterprises, how Writer is shifting to a hybrid model, and the importance of predictability for adoption. Matan also shares how AI transformation mirrors the cloud migration journey, how to navigate the tension between product and GTM teams, and why tackling high-value but "mundane" workflows is key to multi-year renewals. FULL TRANSCRIPT AVAILABLE HERE: metronome.com/podcast/unpack-pricing/how-writer-is-winning-enterprise-ai-deals-with-matan-paul-shetrit – FOLLOW: Scott https://x.com/l3amm https://www.linkedin.com/in/scott-woody-21677121/ Matan https://www.linkedin.com/in/matan-paul-shetrit-aab12016/ – Check out: Writer: https://writer.com/ Metronome: https://metronome.com/ – TIMESTAMPS: (00:00) Intro (01:21) Matan's career journey from government to Writer (04:16) How product managers should view pricing (07:24) Pricing limitations in competitive markets (09:00) Balancing usage growth vs. commercialization (10:18) Moving from token-based to platform pricing (14:03) Why token-based pricing doesn't work for large organizations (16:55) How Writer's pricing model provides predictability (21:01) Using entitlements vs. feature gating (23:30) Managing product in rapidly changing AI landscape (26:01) Why Writer trains their own models for enterprise (28:21) Making enterprise IT champions rather than detractors (31:45) Platform value beyond foundational models (32:23) Real appetite for AI in large companies (34:37) Finding high-value mundane workflows (36:50) Process for proving value to enterprise customers (39:00) The Importance of renewals vs. initial deals (41:01) Why self-serve PLG doesn't work for Global 2000 (44:05) Learning from established enterprises vs. disrupting (45:20) Wrap…
1 Why billing is a core product experience at Twilio & Atlassian | Vina McAllister 49:13
49:13 Main Kemudian Main Kemudian Senarai Suka Disukai49:13
Main Kemudian Main Kemudian Senarai Suka DisukaiIn this episode of Unpack Pricing, Scott Woody, co-founder and CEO of Metronome talks with Vina McAllister, Vice President, Product Management - Commerce & Monetization at Twilio. Vina and Scott discuss how billing and commerce platforms need to be viewed as core customer experiences rather than just finance functions, drawing on Vina's experience at Twilio and Atlassian. They explore why successful billing product managers must understand the full business ecosystem - from sales and finance to customer behavior - to create seamless experiences that drive growth. FULL TRANSCRIPT AVAILABLE HERE: http://metronome.com/podcast/unpack-pricing/why-billing-is-a-core-product-experience-at-twilio-and-atlassian – FOLLOW: Scott https://x.com/l3amm https://www.linkedin.com/in/scott-woody-21677121/ Vina https://www.linkedin.com/in/vmmcallister/ – CHECK OUT: Twilio: https://www.twilio.com/ Metronome: https://metronome.com/ – TIMESTAMPS: (00:00) Preview and Intro (03:19) Atlassian's customer self-service (04:45) The necessity of prioritizing customer needs (06:00) A product manager’s role across domains (08:40) Event-based pricing and billing challenges (13:20) Unifying & simplifying multi-product experiences (15:50) On having clear strategies to integrate acquisitions (19:00) Advocating for commerce and billing as core business function (22:55) The argument that billing is not just a financial tool (26:05) Viewing billing teams as product teams (33:35) Navigating cross-functional challenges with empathy (38:05) How to become a successful billing PM (40:30) Empowering billing teams from order taking to problem solving (45:15) Importance of outcome-based pricing (47:40) Billing's evolution towards customer experience (48:33) Wrap…
1 Inside Snowflake’s pricing strategy with Sam Lee 50:21
50:21 Main Kemudian Main Kemudian Senarai Suka Disukai50:21
Main Kemudian Main Kemudian Senarai Suka DisukaiIn this episode of Unpack Pricing, Sam Lee, VP of Pricing Strategy and Product Operations at Hubspot and former Snowflake pricing leader shares his deep expertise in building and scaling pricing teams. He joins host Scott Woody to explore why pricing “is a sledgehammer, not a scalpel” in business strategy. Sam discusses why pricing is inherently challenging as a multidisciplinary domain, shares insights from Snowflake's successful consumption-based pricing strategy, and explores how AI is reshaping traditional pricing models. He also offers insights into the future of AI-driven business models, suggesting a shift where data exchange between companies and customers could fundamentally alter commercial relationships in software. – FULL TRANSCRIPT AVAILABLE HERE: https://metronome.com/podcast/unpack-pricing/inside-snowflakes-pricing-strategy-with-sam-lee – Follow: Scott https://x.com/l3amm https://www.linkedin.com/in/scott-woody-21677121/ Sam https://www.linkedin.com/in/samwise/ -- Check out: Value Monetization in the Age of AI, Sam Lee https://medium.com/value-monetization-in-the-age-of-ai/value-monetization-in-the-age-of-ai-5cafce30332e Metronome: https://metronome.com/ -- RECOMMENDED PODCAST: Check out Modern Relationships , where Erik Torenberg interviews tech power couples and leading thinkers to explore how ambitious people actually make partnerships work. Founders Fund's Delian Asparouhov and researcher Nadia Asparouhova kick off the series with an unfiltered conversation about their relationship evolution. Apple: https://podcasts.apple.com/us/podcast/id1786227593 Spotify: https://open.spotify.com/show/5hJzs0gDg6lRT6r10mdpVg YouTube: https://www.youtube.com/@ModernRelationshipsPod -- Timestamps: (00:00) Intro (01:07) Why is pricing so hard? (01:14) Sam's three reasons why pricing is difficult (05:57) Top-down vs. bottom-up pricing initiatives (07:50) Essential skills for effective pricing leaders (10:02) Product expertise & pricing outcomes: The Snowflake Copilot example (11:49) The price-value-product experience feedback loop (14:19) Pricing managers as product managers for the monetization system (17:22) Criteria for choosing value metrics: Alignment with customer perception & cost scaling (19:50) Advantages & disadvantages of a pure usage philosophy (26:39) Operationalizing pricing changes in a usage model (28:03) Handling greenfield vs. brownfield customers (35:09) The rarity of successful outcome-based pricing (41:19) Advice for transitioning to usage pricing (43:05) Skillsets needed for usage-based pricing (46:20) The weird future of pricing (59:32) Wrap…
1 The future of monetizing open source with Spencer Kimball, CEO of Cockroach Labs 1:02:40
1:02:40 Main Kemudian Main Kemudian Senarai Suka Disukai1:02:40
Main Kemudian Main Kemudian Senarai Suka DisukaiIn this episode of Unpack Pricing, Spencer Kimball, co-founder and CEO of Cockroach Labs joins Scott Woody, co-founder and CEO of Metronome, to discuss CockroachDB's evolution over the past 10 years and how that's impacted their business models. Spencer Kimball discusses the pivotal decisions in open-source strategy, how the company navigated competition with hyperscalers, the non-obvious transformative power of open-source, and the importance of customer focus in driving long-term success for their business. – FULL TRANSCRIPT AVAILABLE HERE: https://metronome.com/podcast/unpack-pricing/the-future-of-monetizing-open-source-with-cockroach-labs-co-founder-ceo – Follow: Scott: X: https://x.com/l3amm LI: https://www.linkedin.com/in/scott-woody-21677121/ Spencer: LI: https://www.linkedin.com/in/spencerwkimball/ – Check out: Cockroach Labs: https://www.cockroachlabs.com/ Metronome: https://metronome.com/ -- RECOMMENDED PODCAST: Check out Modern Relationships , where Erik Torenberg interviews tech power couples and leading thinkers to explore how ambitious people actually make partnerships work. Founders Fund's Delian Asparouhov and researcher Nadia Asparouhova kick off the series with an unfiltered conversation about their relationship evolution. Apple: https://podcasts.apple.com/us/podcast/id1786227593 Spotify: https://open.spotify.com/show/5hJzs0gDg6lRT6r10mdpVg YouTube: https://www.youtube.com/@ModernRelationshipsPod – Timestamps: (00:00) Intro (00:59) Spencer's background and CockroachDB's origin (06:06) The evolution of open source business models (10:05) Challenges and strategies in commercializing open source (16:29) The impact of hyperscalers on open source (18:42) CockroachDB's licensing journey (21:31) Future of open source (30:59) CockroachDB’s unified product offering (33:39) Customer reception and adjustments (35:41) Philosophical changes in tech (36:35) Cloud services and competition (40:47) Customer needs and strategic strengths (47:29) Future of cloud and AI (58:27) Staying energized as an entrepreneur (01:01:39) Wrap…
1 Lessons on PLG from Dropbox, Postman, and Kong with Jesse Miller 43:22
43:22 Main Kemudian Main Kemudian Senarai Suka Disukai43:22
Main Kemudian Main Kemudian Senarai Suka DisukaiIn this episode of Unpack Pricing, Jesse Miller, VP of Product Growth at Kong joins host Scott Woody , CEO and co-founder of Metronome , to discuss the interplay between product-led and sales-led growth. Jesse exposes common misconceptions about product-led growth, and offers insights into the critical role of user experience, product design, and pricing in successful PLG implementations. -- FULL TRANSCRIPT AVAILABLE HERE: https://metronome.com/podcast/unpack-pricing/lessons-on-plg-from-dropbox-postman-and-kong-with-jesse-miller -- FOLLOW ON SOCIAL Scott: https://x.com/l3amm https://www.linkedin.com/in/scott-woody-21677121/ Jesse: https://x.com/jesse_miller https://www.linkedin.com/in/jessejmiller/ -- CHECK OUT Kong: https://konghq.com/ Metronome: https://metronome.com/ -- TIMESTAMPS: (00:00) Intro (00:45) Jesse Miller's Background & Focus (01:29) Defining Product-Led Growth (02:12) The Evolution of Product-Led Growth (04:06) Should Every B2B Software Company Have PLG? (05:33) PLG in the Future of B2B Software (06:16) Growth Team Structures at Dropbox & Postman (08:30) Skills to Look for in a PLG-Focused PM (10:09) Prioritizing Skill Sets for a PLG Team (12:14) Building Relationships with Other Teams (13:01) Overcoming Friction with a Sales-Led Organization (14:38) Kong's Journey (17:16) PLG as a Lead Generation Tool for Sales (23:57) Different User Personas (25:07) The Challenges of Building PLG on Top of an SLG Motion (29:53) Tactical Tips for Building PLG on Top of SLG (31:24) Every Company Can Have Some PLG (34:19) The Benefits of Easy-to-Access Trials (35:26) Pricing and Packaging (37:53) The Importance of Pricing Transparency (38:35) Techniques for Optimizing the Pricing Experience (41:19) The Most Common Misconception about PLG (42:45) Wrap…
Selamat datang ke Player FM
Player FM mengimbas laman-laman web bagi podcast berkualiti tinggi untuk anda nikmati sekarang. Ia merupakan aplikasi podcast terbaik dan berfungsi untuk Android, iPhone, dan web. Daftar untuk melaraskan langganan merentasi peranti.
Daily Deals
Player FM - Aplikasi Podcast
Pergi ke luar talian dengan aplikasi Player FM !
Pergi ke luar talian dengan aplikasi Player FM !
))
