The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Kandungan disediakan oleh The University of Chicago Booth School of Business. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The University of Chicago Booth School of Business atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Chicago Booth Podcast: Former CMO of Coca Cola on the Truth About Marketing
Manage episode 306928727 series 1206189
Kandungan disediakan oleh The University of Chicago Booth School of Business. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The University of Chicago Booth School of Business atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
When it comes right down to it, marketing is about making money, said Sergio Zyman, chairman and founder of Zyman Group and former chief marketing officer of the Coca-Cola Company. “My philosophy of marketing is the philosophy of business, which is to sell more stuff to more people more often for more money more efficiently,” Zyman said in a keynote address at a conference hosted by student-led Chicago Booth Marketing Group October 15 at the Harper Center.
…
continue reading
82 episod
Chicago Booth Podcast: Former CMO of Coca Cola on the Truth About Marketing
University of Chicago Booth School of Business Podcast Series
Manage episode 306928727 series 1206189
Kandungan disediakan oleh The University of Chicago Booth School of Business. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The University of Chicago Booth School of Business atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
When it comes right down to it, marketing is about making money, said Sergio Zyman, chairman and founder of Zyman Group and former chief marketing officer of the Coca-Cola Company. “My philosophy of marketing is the philosophy of business, which is to sell more stuff to more people more often for more money more efficiently,” Zyman said in a keynote address at a conference hosted by student-led Chicago Booth Marketing Group October 15 at the Harper Center.
…
continue reading
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