Chris Atlas: Part 1 – Evolution of Marketing in Music

Unglossy: Decoding Brand in Culture

Ready to dive into a world where music meets marketing? Join us on Unglossy as we sit down with industry veteran Chris Atlas to uncover the symbiotic relationship between music, brand, marketing, and culture. We reminisce about our personal encounters with promotional products from major brands and how they’ve shaped our views, giving you a peek into the unpolished reality behind the glossy ads. Chris shares his incredible journey from working with industry giants to spearheading innovative projects at Fat Beats, offering a treasure trove of insights on the creative and strategic decisions that define this dynamic landscape.
Travel back with us to the vibrant 90s music scene, where we explore the legacy and evolution of music labels through Chris’s experiences, from aspiring artist to a key player at Tommy Boy Records. Learn how digital piracy transformed the industry and discover the cyclical nature of hip-hop, where periods of creative lull give way to groundbreaking artistry. We also discuss the resurgence of veteran artists and the inspiration they provide to the younger generation, all while emphasizing the importance of maintaining a unique and genuine voice in the ever-evolving world of hip-hop. This is more than just a podcast—it’s a masterclass in understanding the interplay between music, culture, and branding.
"Unglossy: Decoding Brand in Culture," is produced and distributed by Merrick Creative and hosted by Merrick Chief Creative Officer, Tom Frank, hip hop artist and founder of Pendulum Ink, Mickey Factz, and music industry veteran, Jeffrey Sledge. Tune in to hear this thought-provoking discussion on Apple Podcasts, Spotify, YouTube, or wherever you catch your podcasts. Follow us on Instagram @UnglossyPod to join the conversation and support the show at https://unglossypod.buzzsprout.com/.

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1. Chris Atlas: Part 1 – Evolution of Marketing in Music (00:00:00)

2. [Ad] This Is Propaganda (00:22:12)

3. (Cont.) Chris Atlas: Part 1 – Evolution of Marketing in Music (00:22:51)