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‘The ‘Perception’ Premium: How IP understanding promotes value’
Manage episode 352195470 series 3435889
Kandungan disediakan oleh The Center For Intellectual Property Understanding. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The Center For Intellectual Property Understanding atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
This podcast features the last of four panels from the 2021 IP Awareness Summit, held with Northwestern Kellogg School of Management. The panel looks at how poor understanding of what IP assets and intellectual capital are and how they provide return on investment affects the value. Is there a premium on ‘IP consciousness’?
To watch the video version of Day Two of IPAS click here.
For more information about CIPU, please visit understandingip.org.
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