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The Phrase That Pays: Marketing Contests

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Manage episode 363862374 series 2434990
Kandungan disediakan oleh Apostrophe Podcast Network. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Apostrophe Podcast Network atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Marketing contests can be tricky business.


On one hand, contests can be designed to help companies achieve certain business goals.


On the other hand, companies can lose control over them pretty quickly.


This week, we look at some of the most interesting – and hilarious – marketing contests.


Including one about a city that held a contest to name a new building – and the public voted overwhelmingly to name it after a past mayor named Harry Baals.


True story.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

332 episod

Artwork
iconKongsi
 
Manage episode 363862374 series 2434990
Kandungan disediakan oleh Apostrophe Podcast Network. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Apostrophe Podcast Network atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Marketing contests can be tricky business.


On one hand, contests can be designed to help companies achieve certain business goals.


On the other hand, companies can lose control over them pretty quickly.


This week, we look at some of the most interesting – and hilarious – marketing contests.


Including one about a city that held a contest to name a new building – and the public voted overwhelmingly to name it after a past mayor named Harry Baals.


True story.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

332 episod

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