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Pants on Fire: When Customers Lie to Marketers
Manage episode 412333583 series 2434990
Customers often lie to companies in surveys, polls and focus groups.
Yet advertisers rely on that flawed and false feedback to market brands and create advertising campaigns.
So what are advertisers to do?
One solution is Google.
What we type into the Google search window is like a truth serum. We all pour our most intimate, honest questions into that search box.
Hosted on Acast. See acast.com/privacy for more information.
331 episod
Manage episode 412333583 series 2434990
Customers often lie to companies in surveys, polls and focus groups.
Yet advertisers rely on that flawed and false feedback to market brands and create advertising campaigns.
So what are advertisers to do?
One solution is Google.
What we type into the Google search window is like a truth serum. We all pour our most intimate, honest questions into that search box.
Hosted on Acast. See acast.com/privacy for more information.
331 episod
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