Pergi ke luar talian dengan aplikasi Player FM !
Marketing The Olympics
Manage episode 433486536 series 2434990
With the Paris Olympics in motion, it is a good time to revisit this episode from our archives.
From the first ad at the first Olympics in 1896, to the hundreds of millions spent on today's advertising contracts, sponsorship money has always been a contentious issue. The Olympics cost a fortune to stage, and sponsorship money makes it possible. But there's a price to pay when there's a price to pay. How marketing has evolved at the Olympics is a fascinating story.
Hosted on Acast. See acast.com/privacy for more information.
346 episod
Manage episode 433486536 series 2434990
With the Paris Olympics in motion, it is a good time to revisit this episode from our archives.
From the first ad at the first Olympics in 1896, to the hundreds of millions spent on today's advertising contracts, sponsorship money has always been a contentious issue. The Olympics cost a fortune to stage, and sponsorship money makes it possible. But there's a price to pay when there's a price to pay. How marketing has evolved at the Olympics is a fascinating story.
Hosted on Acast. See acast.com/privacy for more information.
346 episod
모든 에피소드
×Selamat datang ke Player FM
Player FM mengimbas laman-laman web bagi podcast berkualiti tinggi untuk anda nikmati sekarang. Ia merupakan aplikasi podcast terbaik dan berfungsi untuk Android, iPhone, dan web. Daftar untuk melaraskan langganan merentasi peranti.