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Marketing The Olympics

29:42
 
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Manage episode 433486536 series 2434990
Kandungan disediakan oleh Apostrophe Podcast Network. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Apostrophe Podcast Network atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

With the Paris Olympics in motion, it is a good time to revisit this episode from our archives.

From the first ad at the first Olympics in 1896, to the hundreds of millions spent on today's advertising contracts, sponsorship money has always been a contentious issue. The Olympics cost a fortune to stage, and sponsorship money makes it possible. But there's a price to pay when there's a price to pay. How marketing has evolved at the Olympics is a fascinating story.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

346 episod

Artwork
iconKongsi
 
Manage episode 433486536 series 2434990
Kandungan disediakan oleh Apostrophe Podcast Network. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Apostrophe Podcast Network atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

With the Paris Olympics in motion, it is a good time to revisit this episode from our archives.

From the first ad at the first Olympics in 1896, to the hundreds of millions spent on today's advertising contracts, sponsorship money has always been a contentious issue. The Olympics cost a fortune to stage, and sponsorship money makes it possible. But there's a price to pay when there's a price to pay. How marketing has evolved at the Olympics is a fascinating story.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

346 episod

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