Freddy Cameron - Sr. Director of Retail Operations at Cookies

Unboxed

The Unboxed show is a space for conversation about brand experiences, the challenges and wins across industries and product types, and the impactful additional brand experiences and affinity created through custom-branded packaging and beyond. Whether you are a startup founder looking to expand your brand's reach, a marketing professional looking for some tips, or an enterprise executive looking for inspiration from industry leaders, we have an episode for you.
This episode, we're joined by Freddy Cameron. Freddy Cameron is a retail leader with a robust background in retail and consumer products, with over 20+ years of experience leading large to mid-size retail operations, with over $10 Billion in sales combined with companies such as Costco Wholesale, Sam’s Club/Walmart and now cannabis giant Cookies, where he leads global retail operations and oversees over 100+ stores worldwide. He has previously co-hosted the CW Network Television’s "Hatched" series, where he served as the show's Retail Expert, helping to educate entrepreneurs and the audience on what it takes to create and launch truly viable businesses and consumer products.
Being a strong advocate for helping regionally based and minority retail suppliers by creating opportunities for them in big box retail and small format stores, Freddy has dedicated his life to ensuring these entrepreneurs have an equal playing field as the larger product suppliers by diversifying the category to reflect the community while promoting its diversity.
A true "Tastemaker for the Everyday Person," Freddy has an impressive track record working with new suppliers and creating strategies to make them successful. He is the architect for making suppliers thrive by teaching, training, and providing resources to take their products to another level and building retail stores that truly reflect the community.
Within each episode, we ask industry experts the following 5 questions:
- What inspired you to get into the custom packaging industry, and how did you get your start in the field?
- How does custom packaging contribute to creating a unique brand experience, and what are some of the most effective strategies you've seen for achieving this?
- Can you share any success stories or case studies of businesses that have transformed their brand through custom packaging and design?
- What are some of the biggest challenges or roadblocks that businesses face when it comes to custom packaging, and how can they overcome them?
- How do you see the future of custom packaging evolving in the next 5-10 years, and what should businesses be doing now to stay ahead of the curve?
This show is sponsored by @merchantboxes .
Merchant Boxes is the award-winning custom packaging and sourcing agency leading the charge in extended brand experiences. Having worked with some of the biggest brands on the planet to small batch innovative custom projects for small businesses, Merchant Boxes are the standard in custom packaging.
Check them out here: www.merchantboxes.com
#ecommerce #ecommercebusiness #packagingsolutions #d2c #design #packagingindustry #retail #retaildesign #ecommercedesign #safety #packagedesign #shipping #packaging #business #sustainable #printing #branding #marketing #work #help #money #designer #ecofriendly #ecodesign #entrepreneurs #brand #statistics #transportation #custompackaging #bespokepackaging #packagesourcing

This show is sponsored by Merchant Boxes.
Merchant Boxes is the award-winning custom packaging and sourcing agency leading the charge in extended brand experiences. Having worked with some of the biggest brands on the planet all the way to small batch innovative custom projects for small businesses, Merchant Boxes are the standard in custom packaging.
Check them out here: www.merchantboxes.com