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Bryant Ison (PepsiCo) | Why innovation is key to building a lasting brand

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Manage episode 263102538 series 2407825
Kandungan disediakan oleh Trndsttrs Media. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Trndsttrs Media atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Thank you for listening to the Trndsttrs Podcast! On today's episode, we welcome on Bryant Ison, a seasoned marketing veteran. In this episode, our founder Jake sits down with Bryant to discuss how innovation is key to building brands that last Be sure to listen to this entire episode because there is a ton of value jam-packed in this podcast episode.

About Bryant:

Built a mass retail organization: channel & go-to-market strategies for CBD retail brands inclusive of the back-end logistics capability (3PL, order to cash)
* Designed and Built $30MM CBD retail business from zero dollars in January 2019
* Built start-up of marketing team from scratch for national & local marketing plans
* Developed and launched $1Bn in global revenue behind new innovation and pipeline development
* Increased revenue growth across a broad spectrum - developing to large brands: $50MM to $500MM
* Drove late stage startup to IPO
* Award winning marketer: Cannes Gold Lion, Two Burke awards at Johnson and Johnson, Effie Award, Olglivy award

--- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support
  continue reading

63 episod

Artwork
iconKongsi
 
Manage episode 263102538 series 2407825
Kandungan disediakan oleh Trndsttrs Media. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Trndsttrs Media atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Thank you for listening to the Trndsttrs Podcast! On today's episode, we welcome on Bryant Ison, a seasoned marketing veteran. In this episode, our founder Jake sits down with Bryant to discuss how innovation is key to building brands that last Be sure to listen to this entire episode because there is a ton of value jam-packed in this podcast episode.

About Bryant:

Built a mass retail organization: channel & go-to-market strategies for CBD retail brands inclusive of the back-end logistics capability (3PL, order to cash)
* Designed and Built $30MM CBD retail business from zero dollars in January 2019
* Built start-up of marketing team from scratch for national & local marketing plans
* Developed and launched $1Bn in global revenue behind new innovation and pipeline development
* Increased revenue growth across a broad spectrum - developing to large brands: $50MM to $500MM
* Drove late stage startup to IPO
* Award winning marketer: Cannes Gold Lion, Two Burke awards at Johnson and Johnson, Effie Award, Olglivy award

--- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support
  continue reading

63 episod

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