Business Podcast = Marketing Firepower

Trigger Points

Maximize your business's reach and engagement through the power of podcasting. Join us in this episode as we chat with Shaun Raines, CEO & Founder of Hired Guns Agency, who reveals why the relatively unsaturated world of podcasts presents a golden opportunity. Learn how to reap the economic benefits of podcasts, which are cheaper yet yield higher-quality content than traditional marketing methods. Discover how one podcast episode can be transformed into a treasure trove of content, including video clips, blog articles, and social media posts, to extend your reach and cut costs.
We get into the nitty-gritty of targeting your ideal customer, especially within the automotive industry. Shaun walks us through tailoring informative content for specific segments, such as non-luxury and luxury car dealerships, and integrating it seamlessly with existing systems. Plus, get insider tips on boosting conversion rates through simplified contact and lead forms, and understand the value of guest appearances on other podcasts. Our discussion also covers various podcast monetization models and why having your own podcast can make the ultimate impact. Tune in to discover strategies that will transform your business marketing approach.

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Podcast Directed and Produced by who else, but Hired Guns Agency: https://www.hiredgunsagency.com

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1. Business Podcast = Marketing Firepower (00:00:00)

2. The Power of Podcasts for Business (00:00:01)

3. Target Audience and Brand Awareness (00:08:00)

4. Maximizing Business Podcast Opportunities (00:18:07)