72. INTERVIEW: Kenny Jacobs, ex-Ryanair CMO

Travel Massive Podcast

Kandungan disediakan oleh Travel Massive Podcast and Travel Massive. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Travel Massive Podcast and Travel Massive atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

3+ y ago 52:24

MP3•Laman utama episod

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on April 25, 2024 10:07 (7M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

In this new series, which you can find alongside the weekly updates, Kevin O'Shaughnessy (CityHook, Travel Massive Dublin) interviews execs from inside the engine room of the travel industry.

Kenny Jacobs headed marketing for Ryanair from 2013 to 2020 and was part of the leadership which led to an incredible overhaul in their technology and brand. Hear about how Ryanair does things differently when it comes to selling fares, messaging and positioning. In our CMO series, we ask what the execs expect to see on their dashboards — what it takes to run the business from their perspective.

95 episod

#Society #Tech #Travel #Travelmassive #Travel Massive