How Insurance Ads Became the Industry Standard

Trapital

Kandungan disediakan oleh Dan Runcie. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Dan Runcie atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

9M ago 1:01:08

MP3•Laman utama episod

It's been over 10 years since State Farm's first Chris Paul - Cliff Paul ad. It's been over 20 years since GEICO first introduced the gecko. These ads from insurance companies have been the biggest ad campaigns and their impact continues to grow.

I'm joined by Dr. Marcus Collins, who helped develop the Chris Paul - Cliff Paul campaign during his time at Translation. We talked about why there are so many insurance ads, how Chris Paul - Cliff Paul happened, and how its legacy lives on.

This episode is brought to you by Primary Wave, the home for legends. Learn more about how Primary Wave continues to legacy of the biggest artists from yesterday and today at primarywave.com

Make sure you listen in for our new Chartmetric stat of the week!

Enjoy this podcast? Rate and review the podcast here! ratethispodcast.com/trapital

Trapital is home for the business of music, media and culture. Learn more by reading Trapital’s free memo.

240 episod

#Business #Dan Runcie #Culture #Hiphop #Entrepreneur #Black #Entertainment #Tech #Music