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#172 - Max Vliegenthart and Daniëlle van der Ende on why holistic pricing will change the dynamic between CPG and retailers

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Manage episode 356814563 series 3410769
Kandungan disediakan oleh Future Insights Network. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Future Insights Network atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Joining us this week are Max Vliegenthart and Daniëlle van der Ende from Visualfabriq, the world’s frontrunner in AI enhanced revenue growth management. Founded in 2013, Visualfabriq is looking to solve the key pain points in an industry dominated by legacy systems. Their platform uses a mixture of integrated data, artificial intelligence and workflows to greatly empower CPG employees and create more profit.

On this week's episode Max, Daniëlle and Maria discuss:

  • The benefits of holistic pricing.
  • How the dynamics between CPG and retailers is shifting.
  • Why brand loyalty amongst consumers is waning.
  • Why companies need to update their planning cycle.

Make sure to like and subscribe to Transform Talks to never miss the supply chain conversations that matter. New episodes are released every Wednesday.

↓ Max Vliegenthart ↓

https://www.linkedin.com/in/dooropenermax/

↓ Daniëlle van der Ende ↓

https://www.linkedin.com/in/daniellevanderende/

↓ FOLLOW US ON LINKEDIN ↓

Maria Villablanca (Host)

https://www.linkedin.com/in/mariavillablanca/

Transform Talks

https://www.linkedin.com/showcase/transform-talks/

↓ FIND US ONLINE ↓

https://futureinsights.org/

https://futureinsights.org/transform-talks/

Get more on-demand supply chain content

https://sctvplus.com/pages/sctv-individual

Apply to be a guest on the show

https://futureinsights.org/speaker-form/

Apply be a sponsor on the show

https://futureinsights.org/sponsor-form/

  continue reading

222 episod

Artwork
iconKongsi
 
Manage episode 356814563 series 3410769
Kandungan disediakan oleh Future Insights Network. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Future Insights Network atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Joining us this week are Max Vliegenthart and Daniëlle van der Ende from Visualfabriq, the world’s frontrunner in AI enhanced revenue growth management. Founded in 2013, Visualfabriq is looking to solve the key pain points in an industry dominated by legacy systems. Their platform uses a mixture of integrated data, artificial intelligence and workflows to greatly empower CPG employees and create more profit.

On this week's episode Max, Daniëlle and Maria discuss:

  • The benefits of holistic pricing.
  • How the dynamics between CPG and retailers is shifting.
  • Why brand loyalty amongst consumers is waning.
  • Why companies need to update their planning cycle.

Make sure to like and subscribe to Transform Talks to never miss the supply chain conversations that matter. New episodes are released every Wednesday.

↓ Max Vliegenthart ↓

https://www.linkedin.com/in/dooropenermax/

↓ Daniëlle van der Ende ↓

https://www.linkedin.com/in/daniellevanderende/

↓ FOLLOW US ON LINKEDIN ↓

Maria Villablanca (Host)

https://www.linkedin.com/in/mariavillablanca/

Transform Talks

https://www.linkedin.com/showcase/transform-talks/

↓ FIND US ONLINE ↓

https://futureinsights.org/

https://futureinsights.org/transform-talks/

Get more on-demand supply chain content

https://sctvplus.com/pages/sctv-individual

Apply to be a guest on the show

https://futureinsights.org/speaker-form/

Apply be a sponsor on the show

https://futureinsights.org/sponsor-form/

  continue reading

222 episod

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