How to Use AI & Social Media To Market Your Podcast Like a Pro w/Nico Lagan

Tools of the Podcast Trade w/J. Rosemarie Francis

How do you use AI & social media to market your podcast efficiently?
Nico Lagan, a content strategist, shares tips and strategies to increase listeners and engagement through social media and AI. He also highlights the need for authenticity and understanding the audience on each platform. Nico also talked the power of touch points and the value of long-form content in podcasting.
Nico also provides recommendations for AI tools like ChatGPT and CapCut to streamline content creation. He introduces the Alpha Creator Blueprint, a program to help aspiring podcasters develop their skills and incorporate AI into their content creation process.
Nico emphasizes the need for multiple touchpoints with your audience and breaks down the concept of high-frequency posting—an approach advocated by industry titans such as Gary V—to bolster your reach and solidify your credibility online.
Takeaways

• Post more frequently to increase reach and engagement.
• Repurpose content across different platforms to maximize visibility.
• Understand the audience and platform-specific preferences to create effective content.
• Authenticity and resonating with the audience are key to building a loyal following.
• Utilize AI tools like ChatGPT and CapCut to streamline content creation and editing.
• Develop skills in front of the camera and analyze and improve your delivery.
• Long-form content in podcasting allows for deeper connections with the audience.
• The Alpha Creator Blueprint offers guidance and strategies for aspiring podcasters.

Whether you want to optimize your workflows or you're seeking tactics to engage your audience, this episode is for you.
Connect with Nico: Instagram | YouTube | LinkedIn
Podcasts: Relax Just Love | Men Helping Men
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Bab

1. Introduction and Background (00:00:00)

2. The Importance of AI in Content Creation (00:00:26)

3. he Strategy of Posting More (00:03:15)

4. Creating Quality Content and Repurposing (00:04:38)

5. Understanding Different Platforms and Audiences (00:06:30)

6. The Power of Touch Points (00:09:15)

7. Tools for Content Creation (00:17:23)

8. The Alpha Creator Blueprint (00:21:56)

9. Advice for Aspiring Podcasters (00:27:24)