Creating Icons Through Podcasting Strategies w/Sheryl Plouffe

Tools of the Podcast Trade w/J. Rosemarie Francis

Takeaways

• Becoming an icon involves increasing influence, impact, and income.
• Many podcasters quit due to a lack of strategy and return on investment.
• A clear strategy is essential before starting a podcast.
• AI can enhance efficiency but should not replace the human touch.
• Monetization should focus on relationships, not just advertising.
• Building high-trust relationships is key to successful podcasting.
• Podcasting is ideal for fostering meaningful conversations.
• Entrepreneurs often chase tactics instead of developing long-term strategies.
• Self-awareness is crucial for identifying what isn't working in podcasting.

Connect with Sheryl: LinkedIn | Website
Bio: Sheryl Plouffe is a former national TV broadcaster with 25 years of experience who transitioned into entrepreneurship, specializing in video marketing and digital strategies. As the CEO of Icon Maker, she helps entrepreneurs build seven-figure businesses by leveraging podcasting to create high-trust relationships and strategic offers. Sheryl is passionate about empowering business owners to increase their influence, impact, and income through a thoughtful, strategy-first approach.

Send us a text

Support the show

Connect with us:
Website: https://bit.ly/4h9Of5K
Join Our Patreon: https://tinyurl.com/muzmh69k
Book a Free Consultation: https://bit.ly/47Xrdex
Instagram: https://tinyurl.com/yc2vxcb6
X: https://tinyurl.com/ja7wb9fm
=====================================
👉Helpful Resources
ConvertKit email marketing: https://bit.ly/3TM19gr
Join my Substack: https://shorturl.at/3LXCx
Record, stream, & edit with Riverside: https://shorturl.at/AZ3Lr
Host multiple podcasts on Captivate: ​​https://fas.st/t/4vxsZ9za
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Get paid to interview guests: https://shorturl.at/htIY4
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

Bab

1. Introduction to Icon Maker and Cheryl Plouffe (00:00:00)

2. Becoming an Icon: Influence, Impact, and Income (00:02:04)

3. Strategizing Podcasting for Business Growth (00:05:47)

4. The Role of AI in Podcasting Efficiency (00:10:04)

5. Monetization Strategies Beyond Advertising (00:13:59)

6. Building Relationships Through Podcasting (00:17:56)