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06: Marketing with Integrity and Healing with Love with Lisa Manyon
Manage episode 423442594 series 3572150
Kandungan disediakan oleh Tony Stark Policci. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Tony Stark Policci atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Key Points Covered:
- Introduction and Passion Points in Marketing
Lisa explains the concept of focusing on passion points instead of pain points in marketing messages, emphasizing the importance of connecting with people's passions and aspirations.
- Copy is Queen: Rethinking Traditional Marketing Approaches
Lisa discusses the importance of copy in the marketing mix, coining the phrase "Copy is queen." She stresses the need to create compelling and respectful marketing messages.
Thank you for listening! If you found value in this episode, please comment, like and subscribe depending what platform you're on. And if you have requests for guests, send me a message. - Tony
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