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51: Maximizing Revenue by Bridging the Sales-Marketing Gap with Nathan Yeung
Manage episode 383331082 series 2999667
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Imagine a world where your sales and marketing efforts aren't at odds, but instead, they're in perfect harmony, working together to significantly boost your revenue. That's the world Nathan Yeung, founder of Find Your Audience, lives in every day! In our enlightening chat, Nathan pulls back the curtain on this integrated approach, sharing strategies for blending sales and marketing into a conversion rate optimization (CRO) role and illuminating the potential challenges in achieving this harmony.
Our conversation gets really interesting as we delve into the concept of scrubbing, a cunning technique well-known in the affiliate marketing realm. As a lifelong marketing enthusiast and a fractional CMO, Nathan's perspective on the customer's role in shaping an effective strategy is quite compelling. His belief in the power of user-generated content in marketing, and his insights on how marketing can act as a robust support to sales are sure to give you food for thought.
But the nuggets of wisdom don't stop there. We also discuss the importance of sales enablement tools and how they can increase the success rate of your sales calls. Plus, we get into the nitty-gritty of crafting a work-back schedule and sequencing retargeting to create a captivating narrative. As we wrap up, we underscore the power of a well-crafted call to action and engagement opportunities. If increasing revenue through seamless integration of sales and marketing is on your agenda, this chat with Nathan Young is what your playlist needs!
๐ RESOURCES MENTIONED:
Meetup Group: https://www.meetup.com/entrepreneurship-meetup-group-northwest-illinois-suburbs/
https://www.findyouraudience.online/
https://www.linkedin.com/in/yeungnathan/
Have questions about the Tiny Marketing Club? Submit them here.
I will go live on Friday, May 31 at 1pm CST to answer them.
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1. Maximizing Marketing and Sales Integration (00:00:03)
2. Blend Sales and Marketing in CRO (00:12:29)
3. Marketing's Role in Amplifying Revenue (00:16:00)
4. Sales Decks and Case Studies Importance (00:25:41)
5. Call to Action and Engagement Opportunities (00:35:49)
87 episod
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