))
36. Marketing on a Time Crunch: What to Cut and Keep with Michelle Tresemer [Part 2]
Manage episode 360916317 series 2999667
Kandungan disediakan oleh Sarah Noel Block. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Sarah Noel Block atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Are you a marketer with limited resources? We’re here to help you decide which marketing activities to cut so that you can focus your energy and budget on what really matters.
In this two-part episode, Michelle Tresemer and I investigated which marketing activities to cut when you have limited resources.
Listen to part one here.
Join our live webinar: 5 Website Mistakes Killing Your Content Marketing
SEO agencies.
Search engine optimization is important, but hiring an agency can be expensive. Should you cut them? If you have the expertise in-house, it may be wise to cut back on SEO agency activities. Here’s our advice: hire an SEO agency for projects like website overhauls, audits, and quarterly strategy, not monthly retainers unless they include content creation.
ALL THE Social Media Channels.
Social media can be a great way to connect with your audience and build your brand. But let’s be honest. Maintaining multiple social media channels can be time-consuming and expensive. So, should you cut them altogether? Well, it depends on your audience. If your target audience is not active on social media (or one channel in particular, like Facebook), then it may be wise to cut back or eliminate certain social media channels.
📝 Find show notes and resources: https://tinymarketing.me/ep36
This membership is for B2B service founders struggling to market their businesses sustainably. We will help you build and maintain a lean marketing engine that helps you build authority and visibility with your dream clients, making it easy to increase your pipeline without burning out. Build your lean marketing engine and the systems to make it so damn easy for you to keep it up without a team or big budget. Apply for the Club.
Have questions about the Tiny Marketing Club? Submit them here.
I will go live on Friday, May 31 at 1pm CST to answer them.
---
Website
LinkedIn
Newsletter
87 episod
Kongsi
