Ep 111: Mastering Online Communities: From Building to Thriving with Bri Leever

Tiny Marketing: Marketing strategies and systems for B2B service business founders.

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Ever wondered how to transform your online community into a thriving hub of engagement and profit? Community strategist Brie Leever is here to show you the ropes. With her extensive experience in building and monetizing online communities for B2B service businesses, Brie shares groundbreaking insights on prioritizing the impact for members over mere monetary gain. She demystifies the process by breaking down the four types of communities and guides you on focusing efforts on one to sidestep overwhelm. Plus, get a unique glimpse into her life as a camper van host in Hawaii, where she masterfully blends her professional prowess with personal adventures.
Ready to launch your own vibrant community from scratch? This episode uncovers strategic marketing tactics, including leveraging pre-sale or waitlist strategies to garner initial members and ensure commitment before the big launch. By harnessing existing audiences and community-driven strategies, you can create a buzz that propels your community to success. Discover the art of crafting a strategic messaging plan that hits pain points and fosters anticipation, and learn about the innovative "Undercover Hype Squad" concept to generate pre-launch excitement. These insights are designed to blend marketing prowess with community-building flair for a stellar kickoff.
Growing your community requires aligning individual member benefits with collective goals. We explore how realistic goals can motivate members and how incentivizing current members to bring in new recruits can drive growth. Offering rewards that range from consulting hours to exclusive program access, alongside collective benefits like expert sessions, can enhance member engagement. Personalized communication and authentic storytelling emerge as vital strategies for meaningful recruitment. This episode also examines the challenges of using communities as a business support tool, helping you assess if this approach aligns with your business goals. Dive deeper into the resources and masterclasses available for those eager to explore community strategies further.
Meet the Expert, Bri Leever
Bri got her start building a community and growing it to a multi-million dollar revenue stream for a brand in Portland, OR. Now, she partners with brands and creators to build online communities. She's a Community Strategist by day and a Campervan host by night on the Big Island of Hawaii and you'll usually find her on, in, or under the water.
Follow her on LinkedIn.
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Bab

1. Building and Monetizing Online Communities (00:00:00)

2. Launching Online Communities With Strategic Marketing (00:18:35)

3. Community Growth Strategies and Engagement (00:31:17)

4. Exploring the Impact of Online Communities (00:36:18)