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Kandungan disediakan oleh Through the Line with Andy Bargery. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Through the Line with Andy Bargery atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Agile Marketing with Zoe Merchant
MP3•Laman utama episod
Manage episode 271472136 series 1061827
Kandungan disediakan oleh Through the Line with Andy Bargery. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Through the Line with Andy Bargery atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In the dynamic world of marketing, change is pretty much a constant. Over the last two decades, everything has changed, except perhaps for how most of us approach the delivery of marketing programmes or projects. Enter stage left the world of agile marketing. A world in which we use data to test, learn, iterate and refine in an ongoing, process of working towards marketing perfection. A methodology built on software development that suits the digital marketing landscape we now play in. You would be forgiven for thinking agile marketing sounds a bit like yet another buzzword. But give it a chance. It includes some fundamentally different approaches to management, whether you are in a consultancy/ agency environment, or in-house. You might find a few ideas in Zoe's approach that will help your marketing go from good, to great.
…
continue reading
77 episod
MP3•Laman utama episod
Manage episode 271472136 series 1061827
Kandungan disediakan oleh Through the Line with Andy Bargery. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Through the Line with Andy Bargery atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In the dynamic world of marketing, change is pretty much a constant. Over the last two decades, everything has changed, except perhaps for how most of us approach the delivery of marketing programmes or projects. Enter stage left the world of agile marketing. A world in which we use data to test, learn, iterate and refine in an ongoing, process of working towards marketing perfection. A methodology built on software development that suits the digital marketing landscape we now play in. You would be forgiven for thinking agile marketing sounds a bit like yet another buzzword. But give it a chance. It includes some fundamentally different approaches to management, whether you are in a consultancy/ agency environment, or in-house. You might find a few ideas in Zoe's approach that will help your marketing go from good, to great.
…
continue reading
77 episod
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