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Building an Audience Anywhere in the World: The oSlash Story
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On this episode of Thrifty Titans., we dive deep into how to build an audience and market a startup product from anywhere in the world. Our guest is Paul Daniel, Head of Growth at oSlash, a Bengaluru-based startup that offers an enterprise URL manager to help teams manage and share information.
We explore oSlash's ideal customer profile, and how they prioritize productivity in their marketing and product decisions. From analyzing user data to using reference loops, Paul offers actionable insights for community marketing and referral marketing. We also discuss the importance of understanding regional user behavior and tailoring content accordingly.
Join us to learn how oSlash captured an important use case among teams worldwide while managing a low-cost, high-impact marketing & growth strategy with a focus on productivity.
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