054: Boosting Local Visibility - A Google Business Profile Audit for Mallory Grimste

The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales

In this episode, Jules helps Mallory Grimste, a licensed mental health therapist, optimise her Google Business Profile to attract more local referrals and steady her client flow. Mallory shares her journey as a therapist for teens and young adults and highlights how her profile has been underutilised despite its potential to support her business.

Jules walks Mallory through actionable steps to enhance her profile, including:

• Adding regular updates to showcase her services and online programmes.
• Leveraging secondary categories to increase her profile's visibility in local searches.
• Exploring creative ways to gather reviews while adhering to confidentiality guidelines.
• Using tools like Pleper and GMB Everywhere to find relevant categories and insights.
• Updating service areas to reflect her expanded licensing in Connecticut and New York.

Jules also shares quick wins for maintaining an active profile with minimal time investment and tips on linking content across platforms to strengthen SEO. If you're looking to improve your local visibility and make the most of your Google Business Profile, this episode is packed with practical advice!

Resources Mentioned in This Episode:

• Episode 011: Unlock the Power of Opt-In Pages: A Webpage Walkthrough
• Google Business Profile Checklist: Download this free guide to ensure your profile is set up for success.
• Google Business Profile Mini Intensive: Work with Jules to optimise your profile in a hands-on session.
• Mallory Grimste's Website: Explore Mallory’s therapy services, self-care resources, and online programmes.

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1. Introduction to Mallory's Google Business Profile (00:00:00)

2. Mallory's Business and Current Challenges (00:01:07)

3. Optimising Google Business Profile (00:03:06)

4. Leveraging Social Media and Updates (00:04:32)

5. Using Google Profile for Local SEO (00:06:36)

6. Practical Tips for Google (00:09:13)

7. Advanced Google Profile Strategies (00:12:28)

8. Expanding Service Areas and Getting Reviews (00:13:51)

9. Leveraging Photos and Content (00:17:30)

10. Service Areas and Final Tips (00:23:41)

11. Conclusion and Shoutouts (00:25:19)