38: The Importance of Problem Focused Content Over Product Focused Content

The Web Canopy Studio Show

The majority of content that you find on a website is generally centered around that company's product or services.

We want to show people how cool our product is. We want to show how this service actually works. This feels like the right kind of information to show because why else would someone come to our website?

The issue with this?

We're not solving problems.

The lion's share of people who hit our website are looking for the answer to their specific problem. Our content needs to address this by giving them a reason to stay and engage.

When we're thinking about how to improve the conversion rate of our website, we must tell the story that focuses on the problems our products or services actually solve.

In this episode, John Aikin goes into depth on evaluating the problems your customers need to solve and using that information to:

✴️ Capture the attention of new website visitors.

✴️ Put ourselves in the shoes of our target customers to understand their issues.

✴️ Build top and middle of funnel content for prospects in different stages of the buyer’s journey.

✴️ Shift all of our content from product-focused to problem-focused.

This episode is for you if you want to shift the way you talk about your products and services to improve your website's ability to generate and retain more leads.

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View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website

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Additional resources to help your website perform better

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