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A platform that enables and nurtures brands in their distribution: the story of Oxbow Brands
Manage episode 435177213 series 3465829
Kandungan disediakan oleh Vishal Krishna. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Vishal Krishna atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
In this episode I talk with Rahul Johar who has literally scaled brands in India across several retail formats. What is true is that Indian e-commerce brands are now moving offline and they need all the nurturing to understand how distribution works. Distribution is hard, it eats into margins and is a question of having the right eye-balls at retail outlet. This is where Oxbow Brands steps in.
00:00 - Introduction
01:36 - What is Oxbow and what does it intend to do?
03:06 - 70 years of business legacy
09:00 - The offline experience and why brands need it
12:59 - Why offline distribution derisks your business
20:16 - The fun of modern shopping
23:40 - The business of Oxbow and nurturing brands
31:05 - The excitement of being a business in India.
34:10 - Working with distributors
36:40 - Why tech is necessary to blend with distribution and experience.
40:20 - Retailers supporting smaller brands is important
44:56 - Expansion plans
46:00 - Rahul's inspiration
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