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Episode #6: Peter Mahoney of Plannuh
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Episode Summary:
In this episode we sit down with Peter Mahoney, CEO of Plannuh, to learn more about his journey from marketing executive with 30 years experience to early stage startup founder. Designed specifically to address the pain points that Peter experienced throughout his career, Plannuh helps marketers simplify their lives with an all-in-one platform that can be used to build and manage marketing budgets, create plans, and track campaign performance. Listen in to learn more about Peter’s journey, how he prioritized hiring (hint: hiring a full stack inside sales rep was key!), his tips for avoiding common start-up mis-steps, and why he thinks talking to your customers on the regular is key.
Uncovered in this episode:
- The importance of understanding -- and then solving -- your target audience’s core problems
- The challenges of raising money as a sole, non-technical founder
- How to think about hiring and the value of hiring an full stack inside sales rep as early as possible
- Marketing tips for early-stage founders from a seasoned marketing executive
- Why scheduling meetings with yourself might just be the best way to keep things on track
List of resources mentioned in episode and suggested reading:
- Follow Peter and Plannuh at @plannuh and @nerdCMO
- Plannuh Website: https://www.plannuh.com/
About Peter:
Peter Mahoney is the founder and CEO of Plannuh. Peter has degrees in Physics and Computer Science and studied Latin for 7 years, and then showed up in the wrong room one day and ended up in marketing. In his 30+ year career, Peter has built products and led marketing for startups and for multi-billion dollar public companies. You can follow him on Twitter and LinkedIn.
About Plannuh:
Marketers looking to align teams, optimize budgetary spend and exceed organizational goals, use Plannuh, the first cloud-based Marketing Leadership platform, to quickly and easily create winning plans, maximize budget impact, and improve ROI. Unlike disconnected, static spreadsheets and disparate tactical marketing systems, only Plannuh offers a unified, collaborative platform that delivers AI-driven recommendations, benchmarks, and process automation for achieving industry-leading marketing performance. Visit Plannuh to learn more.
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