IBM’s Watson: The Making Of An AI Brand The Unconventionals podcast

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IBM’s Watson: the Making of an AI Brand

7y ago 38:35

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Kandungan disediakan oleh Mike O'Toole and PJA Radio. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Mike O'Toole and PJA Radio atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Artificial Intelligence may be all the rage, but that doesn’t make it easy to market. The voices on AI range from Alexa (powered by) to Zuckerberg (defender of), which means it’s hard to get a bead on what AI means. And AI gets a bad rap, branded as a job killer or more ominously, a threat to the human race.

How do you launch an AI brand in this environment? What responsibility does a company have for taking on some of the big questions about artificial intelligence? How do you help navigate a market through change, especially when that change is such high stakes? And what should an AI brand look, sound, and act like? We tackle all of that and more in our conversation with Jon Iwata, who heads up brand marketing at IBM.

Take a listen to our talk with Jon and find out what’s next for IBM be sure to sign up for future updates from The Unconventionals.

… continue reading

38 episod

#Business #Marketing #PJA Radio #Mike OToole #IT Management

Artwork

IBM’s Watson: the Making of an AI Brand

The Unconventionals

published 7y ago

Kongsi

MP3•Laman utama episod

Kandungan disediakan oleh Mike O'Toole and PJA Radio. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Mike O'Toole and PJA Radio atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

Artificial Intelligence may be all the rage, but that doesn’t make it easy to market. The voices on AI range from Alexa (powered by) to Zuckerberg (defender of), which means it’s hard to get a bead on what AI means. And AI gets a bad rap, branded as a job killer or more ominously, a threat to the human race.

How do you launch an AI brand in this environment? What responsibility does a company have for taking on some of the big questions about artificial intelligence? How do you help navigate a market through change, especially when that change is such high stakes? And what should an AI brand look, sound, and act like? We tackle all of that and more in our conversation with Jon Iwata, who heads up brand marketing at IBM.

Take a listen to our talk with Jon and find out what’s next for IBM be sure to sign up for future updates from The Unconventionals.

… continue reading

38 episod

#Business #Marketing #PJA Radio #Mike OToole #IT Management

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