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Kandungan disediakan oleh Brennen Bliss. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Brennen Bliss atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Civitatis' Approach to Market Dynamics

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Manage episode 448801499 series 3377085
Kandungan disediakan oleh Brennen Bliss. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Brennen Bliss atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In this episode of the Travel Marketing Podcast by Propellic, CEO Brennen Bliss interviews Ismael Garcia, CMO and Head of Growth at Civitatis, a leading online travel agency in Latin America and Europe. Garcia shares insights on the intersection of SEO, paid media, and AI-driven channels in travel marketing, along with strategies for optimizing budgets, testing, and measuring campaign performance.

The conversation delves into managing multi-market campaigns, balancing B2B and B2C strategies, and the importance of "tropicalization" when entering new Latin American markets. Garcia also discusses Civitatis’ approach to customer care, crisis management, and building brand trust. Finally, he reflects on his career journey from Geneva to London and his path to becoming CMO at Civitatis, offering valuable advice for travel marketing professionals.

  continue reading

33 episod

Artwork
iconKongsi
 
Manage episode 448801499 series 3377085
Kandungan disediakan oleh Brennen Bliss. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Brennen Bliss atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.

In this episode of the Travel Marketing Podcast by Propellic, CEO Brennen Bliss interviews Ismael Garcia, CMO and Head of Growth at Civitatis, a leading online travel agency in Latin America and Europe. Garcia shares insights on the intersection of SEO, paid media, and AI-driven channels in travel marketing, along with strategies for optimizing budgets, testing, and measuring campaign performance.

The conversation delves into managing multi-market campaigns, balancing B2B and B2C strategies, and the importance of "tropicalization" when entering new Latin American markets. Garcia also discusses Civitatis’ approach to customer care, crisis management, and building brand trust. Finally, he reflects on his career journey from Geneva to London and his path to becoming CMO at Civitatis, offering valuable advice for travel marketing professionals.

  continue reading

33 episod

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