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116 | Boost GTM success with partner-integrated product marketing
Manage episode 417138955 series 3408548
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How to get partners to become ambassadors for your product.
Join this week's podcast alongside Shannon McCarty-Caplan, Director of Sales and Chief of Staff at Red Hat and Amanda Fitzgerald, Head of Global Distribution and Marketing. Shannon's impressive career and passion for product marketing.
Listen in to hear more about:
- The importance of engaging product marketers with partners early in a GTM strategy
- Truly understanding the role of each partner to enable them to drive their own product marketing
- Benefits of transparency when it comes to product and partner marketing
Tune in now, wherever you get your podcasts:
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