From 'The Profiteers' to Pioneers: Transforming Capitalism into a Regenerative Force | S.1 E. 116

The Sustainability Journey- by Samuele Tini

In our latest episode we discuss with Professor Christopher Marquis, formerly at Harvard Business School and now at Cambridge Judge Business School, a world leading academic in the study of the business for good movement,. We explore the urgent need to shift from a shareholder-centric view of business to a stakeholder-oriented model that truly considers the environmental and social impacts of corporate actions.

Chris shares his insights on the evolution of sustainability, summarized in his 3 books, from Better Business to the most recent, “The Profiteers” . We discuss the pivotal role of movements like the B Corp in remaking capitalism and the challenges businesses face in this transition.

Then, discussing the second book, Mao and the Markets, we dive into the complexities of the Chinese economic system and what Western businesses can learn from China’s approach to sustainability and long-term planning.

His latest research, summed in the book “The Profiteers-How Business Privatizes Profits and Socializes Costs” unveils the concept of the "Corporate Free Lunch," explaining how businesses have historically externalized their costs, pushing them onto society and the environment, and what can be done to change this extractive paradigm. Learn about pioneering companies leading the way toward a regenerative model of capitalism and how the concept of positive externalities is shaping the future of responsible business. From Natura’s innovative integrated profit and loss statement to the broader implications of European Union policies, Chris provides a roadmap for how businesses and consumers alike can contribute to a more sustainable and equitable world.

To learn more https://chrismarquis.com/the-profiteers-how-business-privatizes-profit-and-socializes-cost/

https://chrismarquis.com/mao-and-markets-the-communist-roots-of-chinese-enterprise/

https://chrismarquis.com/better-business-how-the-b-corp-movement-is-remaking-capitalism/