Shatter glass ceilings - Women leading in Entrepreneurship, Technology, and Marketing

The Summit Podcast

Entrepreneurship isn't easy. For some, the idea is born out of technical aptitude. For others, it's about filling a market void. And for a rare few it's about disrupting a market. Tech entrepreneurs are predominately male, so what does that mean for women who have a great idea, product, or see a need in the market?
In this episode, we dive into what entrepreneurs are missing in their approach and what female entrepreneurs need to succeed. Loralyn and Kyle discuss:

• How to successfully launch an idea
• Where to find other like-minded people
• Standing out in a crowd
• The challenges of raising capital
• The importance of a like-minded support group
• How women are changing male-dominated space for the better.

About Loralyn Mears
Enabled with a PhD in molecular biology, Loralyn initially set out on a path to advance science and help humans by disabling mosquitoes in the fight against malaria. Along the way, she learned she preferred sharing information, guiding others and writing about her observations versus being at the bench. The career path as a scientist then a market researcher then a journalist is hardly a surprise: curiosity is at the core of all three and social entrepreneurism is a theme that continues to surface.
Loralyn learned to conduct research to inform questions, find answers and solve problems. Crafting complex tech concepts into simple, digestible bits intended for a broad readership has been her focus for more than a decade, enabling me to ghost-write for countless clients to get their stories - and their brand stories - told, including authoring two books herself.
One, a 2018 national Indie book gold medal winner, the other, a hard science thriller about the battle for humanity in the fight against COVID. Now, she's on a mission to solve the soft skills gap problem via my EdTech startup, STEERus, to enable the next generation of leaders with the know-how they need to find success at school, at work and in life.
About Kyle Hamer
A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.
About Hamer Marketing Group
Market growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.

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